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The Art of Sunday Communication

April 12, 2012

This Sunday I had a chance to observe an artist paint a sermon.

Here’s what made this sermon art:

  • Relevant. A current cultural event was used to help communicate the Biblical point.
  • Multimedia. The sermon included the language of today (multimedia) throughout. Sermon notes helped people learn, slides on the big screen helped people not miss a point or a Scripture reference, and a video clip helped engage the senses and pull people emotionally into the message.
  • Passion. If the sermon does not come from the heart and from what the communicator has already learned,everyone might as well stay home.
  • Humor. Laughter opens the human heart to receive the message.
  • Lighting. When it comes to how much light is in the room, setting the lights too bright makes people too aware of each other and distracts from the message, too dim and they can’t see to write notes that help them learn and apply. The purpose and tool of lighting is to create the right environments for people to learn and have a personal encounters with a living God.

Great communication that moves information from the head to the heart is art.

Barry Whitlow is a church growth consultant, a pastor, helps churches use multimedia to cast vision and raise money through capital campaigns.  You can read more of his articles on his blog at Church Growth Matters, http://www.barrywhitlow.com. 

Contact Barry at www.about.me/barrywhitlow if you have a question.


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